Dunkin Donuts Video Case

How does Dunkin Donuts build long-term customer relationship? Dunkin donuts has been operating as a chain restaurant for nearly sixty years. Dunkin Donuts was able to build long-term customers by sticking to their original values. They have stuck to their values by providing the consumer with a great customer service experience with ease of access and affordability. Dunkin Donuts puts quality control first. By doing this, they are able to provide a consistent cup of coffee at any location. Through the years Dunkin donuts have expanded nationally and globally.

Dunkin Donuts also has added new flavors of coffee such as the coolata and cappuccinos. Dunkin donuts was able to adapt to the new generation of Coffee consumers but have kept it simple while doing so. They have continued to give the customer the value that they where looking for. What is Dunkin Donuts Value Proposition? As Defined by the Text “Principles of marketing” Value proposition is a companies set of benefits or vales it promises to deliver to consumers to satisfy their needs. Dunkin Donuts value proposition is their fresh coffee and affordability.

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Dunkin donuts has the highest industry standard when it deals with coffee freshness. Dunkin Donuts will only keep a pot of coffee on the burner for up to eighteen minutes. Dunkin Donuts also has a good quality control system in which they test their coffee to ensure consistency. Dunkin donuts also keeps their products at an affordable price to the consumer. Their products are easily accessible and affordable for the everyday consumer. How is Dunkin Donuts growing it’s share of customers? Dunkin Donuts is growing its share of customers by adapting.

They do blind taste test and also listen to customer inputs when developing new products. Dunkin donuts also has made new drinks and offers a variety of sandwiches other than just donuts and coffee. Another way that Dunkin donuts have been growing its share of customers is by adding pre package coffee at food stores and at the home depot. Dunkin Donuts continues to add new locations making their product available. A lot of Dunkin Donuts also have a drive thru, making it easier for consumers to access.