SWOT Essay

A scan of the internal and external environment is an important part of the strategic planning process. Environmental factors internal to the firm usually can be classified as (S)trengths or (W)eaknesses and those external to the firm can be classified as (O)ppurtunity or (T)hreats. Such an analysis of the strategic environment is referred to as a SWOT analysis. A firm’s strengths are its resources and capabilities that can be used as a basis for developing competitive advantage. For example, Maxis Berhad has high network quality & customer service . Besides that, it is also the largest subscriber base in Malaysia with c. % share. . Weaknesses are characteristics that place the team at a disadvantage relative to others. One of Maxis Berhad biggest weakness are that rural area cannot reach the network & the price rate is higher than competitors. Oppurtunities are elements that the project could exploit to its advantage. The most recent opputunity for Maxis Berhad is the new lauch for the new iPhone 5S and iPhone5C. Due to the launch, many individuals would prefer to buy the phone at a network service provider as it would include a postpaid plan. Lastly, threats are elements in the environment that could cause trouble for the usiness or project .

Other service providers launch of the iPhone could put further pressure on Maxis. Adjustments to the interconnect rates may pressure Maxis earnings, as the company is a net receiver off calls. A scan of the internal and external environment is an important part of the strategic planning process. Environmental factors internal to the firm usually can be classified as (S)trengths or (W)eaknesses and those external to the firm can be classified as (O)ppurtunity or (T)hreats. Such an analysis of the strategic environment is referred to as a SWOT analysis. earnings, as the company is a net receiver off calls.